Our mission is to create welfare responsibly for all our stakeholders and for all society.

Donations, sponsoring and charity

We focus primarily on sponsoring nationwide projects in Finland that are connected to the everyday lives of children and young people, promote the quality of living and sustainability, and bring joy to as many people as possible. We were the main sponsor of the Finnish Cancer Foundation’s Pink Ribbon campaign for the sixth time and together with our customers collected nearly €900,000 in donations for the campaign.

We targeted our support to help families with children during the Covid-19 pandemic and provided food aid through Me Foundation and Hope ry in Finland.

As part of the cooperation between the Finnish Basketball Association and K Group, we organised 24 Pirkka Little Wolves basketball events and regular basketball classes. In 2020, a total of 5,500 children participated in these activities
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