Responsible purchasing and sustainable selections
Our products are verified, safe and responsibly produced. We offer an extensive selection of own brand products with responsibility labelling. We monitor and develop responsibility in supply chains with suppliers’ factory audits and responsibility trainings.
Topic |
Objective |
Progress in 2020 |
Sustainability policies guiding our sourcing |
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Local production |
We support local producers. | K-retailers’ direct purchases from Finnish regions totalled €580.4 million. In 2015-2020, products sold under the ‘Thank the Producer’ model had accrued a total of more than €4.8 million in additional money for farmers. |
Supply chain |
The social responsibility of the production of own direct imports from high-risk countries has been assured. | A total of 210 (2019: 180) of Kesko’s suppliers’ factories or plantations in high-risk countries underwent full amfori BSCI audits. In addition, 117 (2019: 172) suppliers’ factories or plantations underwent amfori BSCI follow-up audits. At the beginning of 2020, Kesko’s suppliers in high-risk countries had a total of 613 (2019: 733) valid social responsibility audits. |
| We assure the responsibility of the ingredients (Tier 2–3) of our own brand Pirkka and K-Menu food products. | In 2015–2018, we conducted an investigation and risk analysis of the origin of the ingredients of more than 2,000 Pirkka and K-Menu own brand food products. In 2019, we adjusted the risk analysis of the ingredients and concentrated on the primary ingredients of Pirkka and K-Menu food products originating from high-risk countries. | |
Own brand products with responsibility labelling |
We offer an extensive selection of own brand products with responsibility labelling | Grocery trade’s Pirkka selection: • 384 (2019: 309) Hyvää Suomesta (Produce of Finland) products • 209 (183) products with the Key Flag symbol • 152 (201) organic products • 89 (84) Seed leaf label products • 154 (97) Nordic Swan label products • 4 (-) EU Ecolabel products • 23 (27) Fairtrade products • 67 (52) UTZ-certified products • 45 (40) MSC-certified fish products • 8 (4) ASC-certified fish products • 9 (9) products with the Finnish allergy label (Allergiatunnus) Kespro’s Menu selection: • 32 (2019: 4) Hyvää Suomesta (Produce of Finland) products • 43 (35) products with the Key Flag symbol • 12 (10) organic products • 29 (24) Seed leaf label products • 29 (25) Nordic Swan label products • 6 (4) Fairtrade products • 11 (11) UTZ-certified products • 34 (41) MSC-certified products • 3 (3) ASC-certified products • 1 (1) product with the Finnish allergy label (Allergiatunnus) Building and technical trade’s Cello, Prof, FXA, GOODIY and Onnline selections: • 1,159 (2019: 1,027) products with the Key Flag symbol • 30 (30) Nordic Swan label products • 278 (267) products with the Finnish allergy label (Allergiatunnus) • 130 (61) M1-certified products |
Product safety |
The product safety of K Group’s selections is verified. | We analysed 6,440 (2019: 7,405) product samples. Almost 4,000 of the samples were related to the product development of our own brands. A total of 2,113 own control samples were analysed (2019: 2,478). |
