Topic |
Objective |
Progress in 2020 |
Sustainability policies guiding our sourcing |
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Local production |
We support local producers. | K-retailers’ direct purchases from Finnish regions totalled €580.4 million. In 2015-2020, products sold under the ‘Thank the Producer’ model had accrued a total of more than €4.8 million in additional money for farmers. |
Supply chain |
The social responsibility of the production of own direct imports from high-risk countries has been assured. | A total of 210 (2019: 180) of Kesko’s suppliers’ factories or plantations in high-risk countries underwent full amfori BSCI audits. In addition, 117 (2019: 172) suppliers’ factories or plantations underwent amfori BSCI follow-up audits. At the beginning of 2020, Kesko’s suppliers in high-risk countries had a total of 613 (2019: 733) valid social responsibility audits. |
We assure the responsibility of the ingredients (Tier 2–3) of our own brand Pirkka and K-Menu food products. | In 2015–2018, we conducted an investigation and risk analysis of the origin of the ingredients of more than 2,000 Pirkka and K-Menu own brand food products. In 2019, we adjusted the risk analysis of the ingredients and concentrated on the primary ingredients of Pirkka and K-Menu food products originating from high-risk countries. | |
Own brand products with responsibility labelling |
We offer an extensive selection of own brand products with responsibility labelling | Grocery trade’s Pirkka selection: • 384 (2019: 309) Hyvää Suomesta (Produce of Finland) products • 209 (183) products with the Key Flag symbol • 152 (201) organic products • 89 (84) Seed leaf label products • 154 (97) Nordic Swan label products • 4 (-) EU Ecolabel products • 23 (27) Fairtrade products • 67 (52) UTZ-certified products • 45 (40) MSC-certified fish products • 8 (4) ASC-certified fish products • 9 (9) products with the Finnish allergy label (Allergiatunnus) Kespro’s Menu selection: • 32 (2019: 4) Hyvää Suomesta (Produce of Finland) products • 43 (35) products with the Key Flag symbol • 12 (10) organic products • 29 (24) Seed leaf label products • 29 (25) Nordic Swan label products • 6 (4) Fairtrade products • 11 (11) UTZ-certified products • 34 (41) MSC-certified products • 3 (3) ASC-certified products • 1 (1) product with the Finnish allergy label (Allergiatunnus) Building and technical trade’s Cello, Prof, FXA, GOODIY and Onnline selections: • 1,159 (2019: 1,027) products with the Key Flag symbol • 30 (30) Nordic Swan label products • 278 (267) products with the Finnish allergy label (Allergiatunnus) • 130 (61) M1-certified products |
Product safety |
The product safety of K Group’s selections is verified. | We analysed 6,440 (2019: 7,405) product samples. Almost 4,000 of the samples were related to the product development of our own brands. A total of 2,113 own control samples were analysed (2019: 2,478). |