Future loyalty challenge

Is your startup working on the next generation food retail loyalty solutions? Would you like to guide the future of 3.6 million K Group loyalty customers’ experience? We’re looking for you!

We’re looking for some kick ass startups to become our partners and co-create both our winning customer experience and value-adding future loyalty concept for our customers. We can offer a unique contact to the everyday life of millions of people. By partnering with awesome startups we aim to roll out a whole new loyalty experience for our grocery store customers. As a trading sector pioneer, we meet 1.5 million customers every day and responsibly collect plenty of data for you to play with.

We believe that building the best customer experience is achieved through action and interaction, not through words and marketing. We also understand that the most amazing innovations emerge by working together with inspiring and exciting startups. That’s why we want to build a real business partnership with you. In practice, this could mean licensing your solution, subscribing to your service or co-creating a whole new one together. We are open for different modes of collaboration.

How about starting our cooperation with a 5-day long Future Loyalty Challenge on 24th – 28th September 2018? We invite you to Helsinki and offer you a comfortable pop up office where to work. We commit to working with the most potential startups by allocating at least €30k to the collaboration project. 

Got interested? Click here and apply to Future Loyalty Challenge!

Anything on your mind? Drop us any questions or inquiries at joonas.lyytikainen@avantoventures.com and eljas@avantoventures.com or on social media #KLoyalty.


Application deadline 12th August 2018

Startups will be chosen 30th - 31st August 2018

Future Loyalty Challenge in Helsinki 24th – 28th September 2018

The winning startups will be invited to work with us.


The key experts from Kesko and K Group will be working with startups during the whole challenge. 

Travel and accommodation expences will be covered for teams from abroad or other parts of Finland than Helsinki metropolitan area.

Kesko and k group in brief

Kesko and  K-retailers form K Group which is the biggest retailer in Finland and the third largest retailer in northern Europe. We operate in eight countries. We help our more than 1,800 stores to serve their customers in the grocery trade, building and technical trade, and car trade. We meet customers in our stores 1,5 million times per day. Our sales (pro forma) totalled about €13 billion in 2017 and we employ around 42,000 people. Kesko’s shares are listed on Nasdaq Helsinki. We are already the most resposible food retailer in the world and corporate responsibility is a strategic choise for Kesko and integrated day-to-day activities.

Our customer loyalty programme K Plussa is Finland’s largest and most diverse customer loyalty progremme offering benefits to our customers at K stores and our partners stores. K Plussa serves more than 3.6 million customers, representing 2.36 million households. 

Together we can make a difference, have true impact and build better everyday life for millions of people. We work daily to make shopping fun for our customers. Would you like to work with us?


For more information



About Future Loyalty Challenge

Joonas Lyytikäinen, Startup Analyst, Avanto Ventures, joonas.lyytikainen@avantoventures.com, +358 40 774 3936

Eljas Linna, Venture Builder, Avanto Ventures, eljas@avantoventures.com, + 358 40 730 9052


About Kesko, K Group and K Plussa

Hanna-Reetta Luukkainen, Key Account Manager, Kesko, hanna-reetta.luukkainen@kesko.fi, +358 40 732 6248

Takaisin ylös