K-Plussa special offers to customer's mobile phone at store entrance
KESKO PRESS RELEASE 14.09.2015 AT 12.00 1(2)
K-citymarket Turku Kupittaa is testing the attractiveness and functionality of a new service that brings the store's special offers to your mobile phone. When a customer who has joined the test group enters the store, he receives a text message on his mobile phone with the weekly benefit or special product offer. The service is provided by K-Plussa jointly with Walkbase and Seed Digital Media.
Based on K-Plussa's customer data, K-citymarket Turku Kupittaa's customers were sent e-mail messages offering an opportunity to participate in the testing by giving their consent to the identification of their mobile devices in the store. The first 100 volunteers were included in the test group to tell their opinion about the new mobile service.
- Involving customers from the very beginning of the development work gives us valuable information on what kind of services are worth investing in and which benefits are attractive to our customers. The testers have liked the new functionality and have redeemed lots of benefits. Benefits are redeemed at the customer service desk by showing the text message, which also enables us to get to know our customers better, says retailer Hannu Aaltonen.
- The trial running at K-citymarket Turku Kupittaa will provide us with important information for use in rewarding our customers and also in taking account of them in more diverse ways. In the future, we will be offering significantly more services via digital channels in order for shopping to be fun, says K-Plussa's Managing Director Ismo Riitala.
- Triggering product information, special offers and other digital services as the customer arrives at a certain point in the store is becoming a widely adopted system. Our solution is already used by hundreds of stores internationally, particularly in Great Britain. K-citymarket Turku Kupittaa has been testing the technology for over a year and we have been pleased to see how Kesko, a forerunner in this field, is taking retail digitalisation to the next level, says Walkbase CEO Tuomas Wuoti.
Further information:
Managing Director Ismo Riitala, K-Plus Oy, tel. +358 50 525 6471, ismo.riitala@kesko.fi
Communications Manager Harri Utoslahti, Kesko Corporation, tel. +358 105 322 616, harri.utoslahti@kesko.fi
CMO & Director of Retail Insight Juha Mattsson, Walkbase Oy, tel. +358 41 533 6400, juha@walkbase.com
Marketing Strategist Pekka Räsänen, Seed Digital Media Oy, tel. +358 50 570 7697, pekka.rasanen@seedww.com
K-Plus Oy
K-Plussa is the most extensive and diverse customer loyalty programme in Finland which offers benefits to its customers from over 3,000 shopping places and over 40 business partners. There are over 3.6 million K-Plussa cardholders in over 2.3 million households in Finland. K - For shopping to be fun.
Walkbase
Walkbase is the leading in-store location analytics and marketing platform for brick-and-mortar stores. Just like web analytics platforms have revolutionised the online shopping experience, the solution of this Finnish company provides the same level of personalisation and real-time analytics on customers' habits to physical stores. The Walkbase technology takes advantage of a Wi-Fi network and is already used by hundreds of stores and airports in the world. Walkbase has offices in Espoo, Turku, London and Bern.
Seed Digital Media
Seed Digital Media is a pioneer in digital customer marketing in Finland. Seed's Omnichannel solutions combine analytics and personalised communications into a marketing service to strengthen the customer experience. Seed Digital Media is a Nordic Morning company.
