The primary objective of communications is to describe what added value Kesko and its cooperation partners generate for consumers and other customers. The primary definition of communications is based on Kesko's strategy and values, which stress the importance of customer satisfaction and responsible working principles in all company activities. No comments are made on confidential or unfinished business, nor on competitors' affairs.
The President and CEO, the member of the Group Management Board responsible for corporate responsibility, communications and stakeholder relations, and the Vice President for Group Communications are responsible for Kesko's communications. The managing directors of subsidiaries or their board chairs, if necessary, are responsible for subsidiary communications. The district directors are responsible for the implementation of stakeholder activities and communications in their respective districts.
An essential part of Kesko's communications consists of cooperation with the K-Retailers' Association and the retailers. The image of the K-Group is mainly based on the operations of the stores and Kesko and on the communications and marketing of the store chains and other brands.
Kesko has guidelines – or 'netiquette' – on the use of social media. The guidelines set out principles and encourage the use of social media channels in various jobs and duties. The guidelines are available in Finnish and English on Keskonet, Kesko's intranet.