Higher definition pictures

Consumers see and hear HD technology in a sharper TV picture with deeper colours, as well as in higher quality sound.

All new TV sets in Musta Pörssi's selection are HD ready or Full HD ready. More and more often, digiboxes, Blu-ray players, tuner-amplifiers and home theatres are HD ready.

Antenna network boosts demand

According to Musta Pörssi's Purchasing Manager Jari Summanen, one of the main reasons for the popularity of HD technology is broadcasts over antenna networks. And although network operators have begun full HD broadcasts in the cable network, wide popularity will only be achieved after the service has been made more readily available.

Full HD broadcasts were begun in DNA's network for antenna households in the Greater Helsinki area in 2010. Anvia TV Oy will be the next network distributor, starting in 2011.

– Antenna network makes HD picture available easily and at reasonable cost. As Anvia starts the operation, the network will cover almost all of Finland. Even now, content producers offer several, but mostly pay channels.

What does the adoption of HDTV require of a television in an antenna network?

– If the model is equipped with a T2 tuner, it needs, as does a TV set in a cable system, a specific card module for the operator's card. If the TV does not feature a T2 tuner, you need a digibox which has one. These T2 network boxes will be available early this spring. I recommend a model with recording capability, i.e. hard disc.

Jari Summanen is confident that the demand for HD technology will dramatically increase, as an increasing supply will enable us to offer higher quality picture and sound at reasonable prices.

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