The home and speciality goods trade comprises Anttila and Kodin Ykkönen, K-citymarket's home and speciality goods, Intersport Finland, Indoor's Asko and Sotka, Musta Pörssi and Kenkäkesko.
Kesko's home and speciality goods trade operates in the clothing, home, sports, leisure, home technology, entertainment and furniture product lines.
Hypermarket trade – K-citymarket
K-citymarket is a diversified and favourably-priced hypermarket chain, which provides wide selections of groceries and home and speciality goods. K-citymarket Oy is responsible for the home and speciality goods business in the stores, while K-retailer entrepreneurs are responsible for the food business.
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K-citymarkets offer their customers up-to-date, frequently changing selections of everyday goods, easily and at low prices.
www.k-citymarket.fi »
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Department store trade – Anttila
Anttila retails entertainment, fashion and home goods.
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Anttila department stores offer their customers wide selections of home goods, casual clothing and entertainment at low prices.
www.anttila.fi » |
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Kodin Ykkönen provides smart, up-to-date products and services for home decoration.
www.kodin1.com » |
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For several years, NetAnttila has been the best-known and most popular online department store in Finland. It offers low-priced and wide selections, easily and reliably. NetAnttila operates in Finland, Estonia and Latvia.
www.netanttila.com » |
Sports trade - Intersport Finland
Intersport Finland's retail store chains are Intersport, Budget Sport and Kesport. Intersport Finland is responsible for the marketing, sourcing and logistics services, store network and retailer resources of the chains.
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Intersport is part of the international sports chain. The Intersport chain is the market leader in Finnish sports retailing. Intersport provides clothing and equipment for keen enthusiasts and less active athletes, for sports and leisure purposes. Intersport's strengths include the chain's high reliability and recognition among customers, wide and diversified selections, and its expert and service-minded staff.
www.intersport.fi » |
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Budget Sport is a sports store format which is based on low prices and the cost-effective business concept. It offers products for leisure and versatile physical exercise, for sports and outdoor activities.
www.budgetsport.fi » |
Kesport stores, located in smaller rural centres, are the leading sports stores in their areas and provide their customers with expert service and help.
Kesko is a partner of Intersport International Corporation.
On 3 June 2011, Kesko Corporation signed an agreement on the transfer of the Intersport licence in Russia to Kesko with Intersport International Corporation and OOO Intersport CIS. Kesko established a new company in Russia for Intersport operations in Russia, in which Kesko Corporation's and Melovest Ltd's ownership interests are 80% and 20% respectively. On 24 August, 2011, the acquisition of Intersport operations in Russia was concluded and by 30 September 2011, 34 sports stores had been transferred to OOO Johaston.
Furniture trade – Indoor
Indoor's Asko and Sotka are well-known retail store chains selling furniture and interior decoration items.
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Asko provides quality-conscious home decorators with a competitive product range combined with the most active and reliable service in the sector.
www.asko.fi » |
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Sotka's main target group consists of customers who value low prices and easy shopping.
www.sotka.fi » |
Home technology trade – Musta Pörssi
The Musta Pörssi and Konebox chains provide home technology products and services.
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The Musta Pörssi chain of speciality stores offers its customers home technology products that make housework easier, enhance communications and provide entertainment. In addition, Musta Pörssi offers a range of product-related services and customers can choose to have the home technology installed ready to use.
www.mustaporssi.fi » |
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On the home technology market, the Konebox online store competes with quality products, good availability and low prices. Competitive prices are based on an efficient chain of logistics and warehousing combined with the online store's self-service.
www.konebox.fi » |
Shoe trade – Kenkäkesko
Kenkäkesko’s retail store chains are K-kenkä and Andiamo.
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Andiamo stores cater for trendy and fashion-conscious consumers, for whom the store offers a fashionable selection of shoes that is constantly being updated.
www.andiamo.fi » |
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K-kenkä stores are shoe stores for the whole family, offering their customers a wide selection of branded footwear and expert service.
www.k-kenka.fi » |
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Kookenkä chain, born from the present K-kenkä and Andiamo store types, opened its first store in Tampere on 1 September 2011. The reform of the other chain stores will begin towards the end of this year and the whole chain will be launched in spring 2012. The plan is to open a total of some 50 stores.
www.kookenka.fi » |
The K-Group's shoe outlets also include the Kenkäexpertti stores which serve customers in smaller towns.
Market shares and competitors
Hypermarket and department store trade
K-citymarket, Anttila, Kodin Ykkönen and NetAnttila
Market share cannot be reliably calculated
Competitors: department stores, hypermarkets, speciality store chains and online stores
Sports trade
Intersport, Budget Sport and Kesport
Market share 34% (own estimate)
Competitors: Sportia, Top Sport, Stadium, department stores and hypermarkets, and other speciality sports stores
Furniture trade
Asko and Sotka
Market share in Finland about 19% (own estimate)
Competitors: furniture and interior decoration stores
Home technology trade
Musta Pörssi and Konebox
Market share 8% (own estimate)
Competitors: stores specialised in home technology, hypermarkets and online stores
Shoe trade
K-kenkä, Andiamo, Kenkäexpertti
Market share 10.2% (Association of Textile and Footwear Importers and Wholesalers, own estimate)
Competitors: other speciality stores, department stores, hypermarkets, sports stores and online stores
Read more about home and speciality goods trade (Annual Report 2010) »