Kesko Food is a strong operator in the Finnish grocery trade. K-retailers are responsible for customer satisfaction at the more than 1,000 K-food stores. Kesko Food manages K-citymarket’s food trade and the K-supermarket, K-market and K-extra chains.
Kesko Food’s main functions include the centralised purchasing of products, selection management, logistics, and the development of chain concepts and the store site network. Chain operations ensure the efficiency and competitiveness of business.
Kesko Food’s subsidiary Kespro Ltd is the leading wholesaler in the Finnish HoReCa business. It offers the best sourcing solutions in the sector for its customers.
K-food stores focus on food and service
A K-food store is a quality store, which provides customers with the best food ideas and meal solutions at favourable prices. K-food stores operate efficiently and offer the widest and most exciting selections, and have the best fresh produce departments.
Every K-food store stocks a wide range of Pirkka products, which are valued by customers, of high quality and sold at permanently low prices. Read more about Pirkka
The K-Plussa customer loyalty programme rewards customers for centralising their purchases and the K-Plussa card also provides versatile benefits. Customer programmes help cater for loyal K-Plussa customers on an individual basis. The main purpose of the customer programmes is to locally offer the exact selections and services needed by particular customers.
Quality guaranteed by the
letter K and the chain concepts
Strong chain concepts guarantee the high quality of K-food stores. Kesko Food’s chain operations provide K-retailers with a strong basis for purchasing, building selections, marketing and price competition.
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K-citymarkets offer their customers the most diversified selections of groceries and home and speciality goods. Their special strengths include fresh bread, fruit and vegetables, a diversified supply of foods, and exiting departments with their displays. K-citymarkets provide their customers with a low-priced shopping basket and the best offers – every day.
www.k-citymarket.fi » |
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The K-supermarkets’ strength is excellent service. In addition to the retailer and other staff, customers are also served by over 160 employees with a specialist food manager qualification. These meat and fish experts provide customers with cooking tips and advice. K-supermarkets are better than the average food stores and offer wide selections of food items at competitive prices.
www.k-supermarket.fi » |
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K-markets are reliable, service-oriented and local neighbourhood stores located near to customers. In addition to good basic selections, K-markets offer customers fresh bread straight from the store’s oven, fresh, high-quality fruit and vegetables, and the best local services.
www.k-market.com » |
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K-extras are neighbourhood stores which focus on personal service and provide customers with daily essentials. Additionally, as the name implies, many K-extras located in the countryside offer extra services, such as the sale of agricultural and builders’ supplies, fuel distribution, lottery and postal services.
www.k-extra.com »
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Market shares and competitors
Market shares 2009
Total market €14.5 billion.
Competitors
Finland, market share 34.2% (Nielsen)
Competitors: Prisma, S-market and Alepa/Sale (S Group), Valintatalo, Siwa and Euromarket (Suomen Lähikauppa Oy) and Lidl
HoReCa, Finland, Kespro
Competitors: Meiranova Oy, Metro Chain, Heinon Tukku Oy
Read more about food trade »