Building and home improvement trade
Rautakesko is developing retail and B2B sales of building, renovation and home improvement products and services with an emphasis on customer orientation. Rautakesko operates in eight countries and manages six retail store chains: K-rauta, Rautia, K-maatalous, Byggmakker, Senukai and OMA.
Rautakesko’s core functions include the centralised development of chain selections and services, purchasing and logistics, and the development of chain concepts and the store site network.
In terms of the chains’ sales, Rautakesko is one of the five largest companies in the European building and home improvement market.
Strong chain consept based on customer needs
Rautakesko’s strong chain concepts are founded on proven customer needs, the best retailing practices which have been replicated internationally, and efficient sourcing. Rautakesko’s international business model combines category management, purchasing, logistics, information system control and network improvements in the company’s chains which operate in different countries. The synergies enable Rautakesko to offer interesting products and services to customers at competitive prices.
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K-rauta is Rautakesko’s international concept, the key elements of which are wide product selections, total solutions and services that make customers’ lives easier and a reliable price-quality ratio. The concept combines total services and selections for consumers, builders and professional customers. The K-rauta chain operates in Finland, Sweden, Estonia, Latvia and Russia.
www.k-rauta.com »
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The Rautia chain has the widest building and home improvement store network in Finland. Its selections are targeted at builders, renovators and building professionals, in particular. Key competitive advantages include comprehensive customer service, knowledge of the local customers and a network of partners. In many localities, Rautia and K-maatalous stores operate as combined stores.
www.rautia.fi »
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K-maatalous chain operates in Finland. The chain’s strengths include the K-maatalous retailers who know the local conditions, the wide product range and the comprehensive services and network. Strong knowledge of the needs of local agricultural entrepreneurs, an active network of contacts and utilisation of data and information technology provide the basis for good customer satisfaction.
www.k-maatalous.fi »
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The Byggmakker is one of the leading building and home improvement store chains in Norway. Its special strengths include a store network which extends throughout the country, selling building supplies and knowledge of B2B customers.
www.byggmakker.no »
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The Senukai chain is Lithuania’s market leader. The Mega Store concept provides the customers with almost all construction and residential products in stores of over 20,000 square metres.
www.senukai.lt »
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OMA is the largest building and home improvement store chain in Belarus.
www.oma.by »
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Rautakesko B2B Sales operates in Finland and serves building professionals in cooperation with the K-rauta and Rautia chains. Its customers include nationwide construction companies, the manufacturing industry, municipalities and other B2B customers. As Rautakesko B2B Sales plans, guides and implements sourcing, the customer can better focus on its core business. Rautakesko B2B Sales benefits from the K-rauta and Rautia networks, enabling deliveries from warehouses to customers. For further information, please see www.yrityspalvelu.fi.
Further information:
Contacts »
Market shares and competitors »
Read more about building and home improvement trade (Annual Report 2012) »