Rautakesko is a leading retailer of hardware and furnishing products and related services. The company has businesses in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus.
In Finland, Rautakesko also carries out agricultural trade. With a turnover of €2,716 million, Rautakesko has more than 450 retail stores in six chains.
Rautakesko’s hardware and furnishing chains, K-rauta, Rautia, Byggmakker, Senukai and OMA cater to the needs of consumers and professionals. Rautakesko’s international operating model combines the product group management, procurement, logistics, information system control and networking development operations of the chains in the various countries. In Finland, the stores are run by shopkeepers. In addition, Norway has approximately one hundred shopkeeper-run stores in the Byggmakker chain.
Strong chain concepts
Rautakesko’s business is based on customer-oriented chain concepts, efficient procurement and international best practices.
Rautakesko’s international operating model combines the product group management, procurement, logistics, information system control and networking development operations of the chains in the various countries. The resulting overall synergetic benefits enable Rautakesko to provide its customers with products and services at a competitive price.
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K-rauta is autakesko’s international concept. K-rauta operates in Finland, Sweden, Estonia, Latvia and Russia. The K-rauta concept focuses on broad product ranges, comprehensive solutions that make the customer’s life easier and good value for money. The concept combines comprehensive services and solutions, product ranges and operating models for consumers and professionals alike.
www.k-rauta.com » |
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The Rautia chain is the most extensive hardware store chain in Finland with respect to its store site network. The chain’s product range caters particularly to the needs of builders, renovators and construction professionals. The central competitive advantages are excellent customer service, local expertise and a good network of professionals. In addition, several Rautia shopkeepers supplement their product ranges with agricultural supplies.
www.rautia.fi » |
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The strengths of the K-maatalous chain are K-maatalous shopkeepers that know the local customers and environment, an extensive produce range, good services and network coverage. Active communication, sales and utilisation of knowledge and information technology enable K-maatalous to provide everything a farmer needs.
www.k-maatalous.fi » |
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The Byggmakker chain is Norway’s largest hardware store chain. Its particular strengths are construction supply sales and professional customer expertise. The Norwegian concept has been updated and new, full-service Byggmakker stores have opened.
www.byggmakker.no » |
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The Senukai chain is Lithuania’s market leader. The Mega Store concept provides the customers with almost all construction and residential products in stores of over 20,000 square metres. In June 2010, Senukai’s subsidiary, OMA, opened its first full-service store in Minsk, Belarus.
www.senukai.lt » |
Rautakesko Yrityspalvelu (Rautakesko B2B Sales) is active in Finland. Yrityspalvelut’s customers include national construction and industrial customers and other business customers in the field. Rautakesko Yrityspalvelut’s main strength is its integration in Finland’s K-rauta and Rautia networks. A large proportion of Yrityspalvelut’s deliveries use these networks. For further information, please see www.yrityspalvelu.fi.
Further information:
Contacts »
Market shares and competitors »
Read more about building and home improvement trade (Annual Report 2011) »